Woodard
Accountants face a novel shift in their field, presenting challenges like commoditization, staff shortages, capacity limits, and significant technological changes, including the rapid growth of AI's influence.
We partnered with the Woodard events team to reimagine what their Scaling New Heights Conference could be. By digging into the purpose of the brand and event, we walked them through our Naming Process and landed on a new visionary phrase that embraces the tenacity and momentum required to step into the unknown of the accounting industry.
Event Naming
Identity Development
Event Materials
Creative Direction
Design
The Challenge
Year after year, the team at Woodard hosts their Scaling New Heights Conference—and each new year requires a new theme. Our challenge was to create naming and branding that inspired business firms to boldly step into the future, despite the past years of extreme challenges.
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Naming Process
Branding Architecture
Visual Association
The Solution
It was essential to tie into the overarching Woodard brand umbrella and to develop a unique but cohesive solution for the 2024 Conference. By utilizing a modern visual language and current but emotive typographic solution, the brand design provided a fresh new look to launch at the 2023 Conference.
“Working with The Fields Group was delightful. They listened and masterfully appropriated our brand story into their design solutions. When it comes to the creative representation of our brand, I'm difficult to please, and The Fields Group surpassed my highest expectations!”
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Joe Woodard
CEO of Woodard Events, LLC