The Madison
This Cleveland-based event center desired to develop a branded apparel line for internal and external exposure.
The ownership at The Madison reached out to create a line of new and exciting branded apparel for the Madison Staff. Their desire was to create a unified look for events as well as team bonding during and outside of work. The creative direction and concepts created a visual platform to express a vibrant and colorful expression of “the place to be” as well as to build brand “stoke” and develop internal camaraderie.
Creative Direction
Design
“This is the place to be.”
—
The Madison
The Challenge
To create an “on brand” solution. One that pushed the limits of what perception would allow. To emulate the transformation of the location from a building to an experience. Capturing the change from the stark white walls to a colorful, exciting, and energetic event. These are the memories made at The Madison.
———
Even though this project called for the delivery only of branded apparel, the importance of maintaining the brand soul was very important. Diving into the existing brand work that had been done, we were able to get a sense of who they were and why they did it.
Project & Brand Reminder
Client Supplied Inspiration
Established Brand Typography
Contextual Event Imagery
The Solution
We listened to the goals of The Madison: their hopes, dreams, and desired outcomes then dove deeper to understanding the brand foundation as well as the event usage to create a cohesive, yet fun and vibrant set of branded apparel solutions that emote energy, stoke, and enthusiasm to the team.
Alternate Concepts
—
“Sean and The Fields Group were able to bring to life what I had asked many other creative firms to deliver but could not. The designs not only delivered on point to the brief but additionally brought a newfound excitement and energy to the team at The Madison. I’m now considering bringing an entire fashion line to market as an extension of our event location and services.”
—
Chris Jesperson
President & Owner