Gear Aid

The global leader in Repair & Maintenance required a significant effort to unify the brand and products globally.

After over three decades as McNett Corporation, the world’s leader in repair and maintenance products needed a transition from a B2B focused organization to a lively, consumer-oriented brand. This meant that the existing “house of brands” needed a single focus: change the name and rebirth as a “branded house”. Given the timing of the change, the team realized that a united voice and presence allowed consumers to understand the importance of gear repair and maintenance.